This month, with the start of the school year and the preparation of plans and budgets for 2020, the work of capturing weak HR signals is essential. To offer you this guide of HR trends for 2020, we stirred up our networks, we read a lot, we listened to our customers, we exchanged with our peers and also by playing with cHRistal ball... Here you have the 20 HR trends for 2020 that we are delivering to you.
1. I am a brand
Gradually, through publications on social networks (Linkedin, Facebook and Instagram mainly) "I" became a brand. The CV is no longer an element of what could be called, like the Marketing Mix, the employability mix. The personal brand is gaining ground.
2. HR at the heart of the strategy
It has been ages when HR reported to the financial management and did not have a place on management committees and other governance bodies. HR is at the heart of the strategy. This very strong trend is not going to slow down in 2020.
3. Data driven
The trend is confirmed: HR is gradually increasing to data-driven. Human resources have been collecting data for a long time, more and more they are appropriating, enriching and multiplying them. Collection and analysis tools are becoming more powerful and accessible. Bleexo is a perfect example.
4. A more diverse and inclusive workplace
It is the advent of the multi..., poly..... company. Societies must be diverse and inclusive. The difference is valued.
5. The HR function is evolving
The world of work is changing irreparably... so are the professions and HR organizations. Roles, professions and responsibilities accompany this rather radical evolution. Some are expanding, segmenting into specialties while others are disappearing.
6. Employer brand and recruitment
The employer brand and recruitment processes are crucial. The job market is shrinking, some professions are under severe stress, the human importance of strategy and operations has become such that companies must attract the best to them.
The culture of feedback is gradually becoming more and more important. To be able to give them, to be able to receive them, collective or individual, vertical or horizontal, recognition feedback or operational feedback, all feedbacks are part of the work culture. This is a major trend in managerial innovation.
8. On-the-job training
On-the-job training takes place on the spot. Like many management or personal development tools, training is not limited only to the "continuous" vs. "annual and punctual".
This is a strong trend that has a direct impact on HR: the rise of communication tools such as Slack, Teams and Workplace. WhatsApp also seems to be making a major breakthrough, which is not without questioning HR because the tool is not "controllable" by the corporate sector.
Bots, automations, with more or less AI (many talk about it... few actually use it?). Automation is making a major impact on HR, reducing the repetitive burden on HR and providing quality service to employees.
11. The Home office
Home office work is another HR 2020 trend that is more confirmed than ever. Agreements and arrangements are multiplying. Practice is becoming common.
This is called the Gig Economy. In the USA, 4 out of 10 people between the ages of 18 and 25 have a similar activity. People of all ages, at all positions, are getting into the habit of monetizing services, selling goods outside their working hours through intermediation platforms and other Workplaces. Companies are not to be outdone, they too are getting used to using resources via these platforms.
13. Smartphones and tablets
Little by little, portable devices such as smartphones and tablets are gaining ground at the expense of the traditional computer format.
14. End of the annual development interview
The annual development interview, a very controversial ritual, is about to disappear. Many companies have already wiped it off their cards. The trend here is one again "continuous": more efficient, more constructive, softer.
Working time must be adapted to the lives of employees. Young single, young parent, quadra, quinqua, assiduous sportsman, living far away, everyone has their constraints and aspirations and the company must adapt to them.
16. Employee engagement
Employee engagement is still a strong trend. Even if we observe that the word "commitment" has less occurrence, the creation of an environment where everyone is comfortable in their shoes and wants to give the best of themselves remains crucial. It is the main lever for the most successful companies. Investing in commitment, QWL and paid experience is essential.
17. Benefits (financial and no-financial)
The company must offer multiple and varied "advantages". These are both financial and no-financial ones.
18. Corporate Social Responsibility (CSR)
Employees expect their employer to be socially responsible. The meaning given to work, and the notion of the company's reason to exist have become essential for the vast majority of employees.
19. The corporate culture
Whether in terms of recruitment and retention, the corporate culture is a very strong trend for 2020. Organizations must shape it, cultivate, communicate and study it.
20. Outstanding work experience
The notion of internal customer is gradually being extended to that of employee. Everyone wants the best possible employee experience with their company. From the daily recruitment process, from the managerial relationship to administrative acts, from working conditions to integration into the team, employees no longer compromise.